OUR VISION
OUR VISION
ORIGEN X® Group is a fast-scaling, globally active premium spirits house with a unique heritage-first approach. Our brands are present in thousands of households and venues across more than 45 international markets.
As a Swiss-based group, we exclusively own, produce, and export some of the world’s most historic and iconic spirits brands such as Kinahan's® Irish Whiskey (Est.1779), Bagots® Irish Whiskey (Est.1920), Mikolasch® Ukranian Vodka (Est. 1842), Bouvil® Haitian Rhum (Est. 1850), and other heritage brands.
In addition to our core portfolio of premium spirits, ORIGEN X® Group engages in vertically integrated operations spanning: beverage production & bottling, distribution via owned or partner networks in key regions, retail marketing, and global trade relationships across both on-and off-trade channels.
Today, ORIGEN X® comprises a variety of divisions, supported by a governance structure that ensures full brand ownership and control. Our products are available through more than 30,000 points of sale worldwide.
The future of premium spirits lies in authenticity, provenance, and heritage.
ORIGEN X is committed to building brands that don't just reflect the past but redefine it, blending rich storytelling with modern cultural relevance and technological transparency. From traceable origins to immersive brand narratives, our goal is to craft new value propositions that resonate across generations.
Each one of ORIGEN X brands is a category innovator, historically and at present. Each holds its own authentic speciality, area of experience and philosophy that is purposely deeply rooted in the origins of the brand.
The most overlooked long-term shift in the global spirits industry is not the premiumisation of products, but the emerging premiumisation of emotions, where emotional resonance becomes more valuable than the product itself.
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Today’s consumer behaviour is increasingly driven by emotional value rather than pure price sensitivity.
Premium and ultra-premium brands that offer authentic, heritage-rich background and honest storytelling are outperforming mainstream competitors in both long term value growth and customer loyalty. These brands don’t just sell a product, they deliver generational emotional equity.
The longevity, craftsmanship, and historic relevance form a unique competitive moat.
As the global spirits market shifts toward emotional premiumisation, the brands that hold real generational heritage represent the highest-value investment opportunities in the sector.