OUR VISION
OUR VISION
ORIGEN X Group is a Swiss based premium spirits brands Powerhouse that is in the business of acquiring valuable heritage assets to rebuild some of the world's oldest and historic premium and luxury brands. Developing and harnessing new ideas and technologies to improve efficiency, sustainability and longevity of unusually rare assets.
The ultimate goal is to preserve the past behind the world’s most valuable heritage brands by merging them with the modern cultural branding and the future of cutting-edge technologies, to build new value propositions. The vision for the next generations is to craft a future based on deep storytelling, authenticity, transparency and traceability
Each one of ORIGEN X brands is a category innovator, historically and at present. Each holds its own authentic speciality, area of experience and philosophy that is purposely deeply rooted in the origins of the brand.
As part of the journey across future generations, ORIGEN X is highly committed to environmentally sustainable production and responsible, educated consumption to improve lives of individuals and societies in general.